Do You Love FLO?
We've talked before about utilizing existing brand equity in interactive advertising, and this most recent application we created with Arnold for Progressive Insurance is a perfect example. TV audiences have fallen in love with Flo's quirky personality, and the Flotobooth allows users to become their own version of the insurance nut. We've also introduced a "take photo" option that can be used with a webcam, and the application will also function as a kiosk at a Progressive live event this month.
My parents love Flo, so this version with me is for them. Hi Mom!
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Posted by: Francis | July 14, 2010 at 05:30 AM