Augmented Reality Billboard

This billboard in Amsterdam uses Augmented Reality to combat a social problem.  Passersby on the street are filmed an projected on the billboard and an act of aggression is imposed over the footage.  The aim is to combat the social problem of citizens ignoring aggression against public employees.  By showing people what they look like when they ignore the acts, the campaign hopes to inspire awareness and change.

Comments

[birkenstock]

The billboard is great