Campaign Concept We Love: Prank Videos

Prank videos and newscasts are a great strategy for participation marketing. The user is presented with a completed creative, familiar scenes or characters, and unexpected integration of personal details.  The experience requires minimal work from the user for maximum entertainment. These are a few of my favorites:

MoveOn.org - Glenn Beck Attacks Voter

Dexter - CopyCat Killer

Meet the Spartans - Carmen Electra Breakup