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« Mobile Augmented Reality | Main | All of You Tweeps, Parade for Me! »

Campaign Concept We Love: Prank Videos

Prank videos and newscasts are a great strategy for participation marketing. The user is presented with a completed creative, familiar scenes or characters, and unexpected integration of personal details.  The experience requires minimal work from the user for maximum entertainment. These are a few of my favorites:

MoveOn.org - Glenn Beck Attacks Voter

Dexter - CopyCat Killer

Meet the Spartans - Carmen Electra Breakup

   

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