PointRoll and Oddcast Partnership Gets Ahead with Head Tracking Augmented Reality

Yesterday we announced the launch of our partnership with PointRoll, the leading provider of digital marketing solutions. Opening up new potential for customer brand engagement, the partnership enables PointRoll to integrate our AR technology into their advertising banners. 

Our connection also introduces the next level of AR technology. Forget the days of needing a marker, printer or plug-in, we are able to use the user's face to act as the marker that manipulates the movement in the AR experience. Enter Head Tracking Augmented Reality. This huge step forward allows you and your webcam to seamlessly become immersed - and participate - in a branded AR experience.  

Companies and brands now have the technology to create a fun, personal experience for every viewer within their ads. 

Try it for yourself here and be sure to watch our demo!